How can social media translate into money?

Well there are 5 simple tips from SalesForce Marketing Cloud that can help drive awareness for a cause. Telling a story is great to get people to know your cause and the people who make up your organization. You can tell a story with a great video or a quick vine. I believe story telling is a great way to pull string hearts. Just think about it what would cause you to donate money, a brochure or a touching video of a child that needs your help. But is important that these stories are premium content and authentic. If you aren’t authentic with your message, you may be called out on it.

It is also important to engage with your audience. Asking for something doesn’t work if you don’t interact and create relationships. "The consumer is boss, so we have to match that," explains Andrew Backs, P&G's manager for global business development. "Look for solutions to unlock the consumer voice."

It is very important for companies to get involved with social media. The transparent world created by social media can give companies opportunities for growth if they stop thinking about it as a marketing tactic but rather as place where they can build relationships with their customers.

Social Media Giving Day is also a great way for companies to get some positive engagement online. This transparency shows that brands care about what their audience does and that they aren’t self-involved.

What’s the ROI of social media? A company’s return on investment is first measured by what outcomes they want from their social media. Things like brand mentions, followers, and traffic are all signs of ROI.

How would you measure your blog's ROI?

Do all websites need an ROI?  

How can concentrating on ROIs make a brand fail at social media?