Lowe's is doing it right

In these days in which Do It Yourself projects seem like the only cheap reasonable option to redecorate a house or do quick fixes, home improvement stores have reigned. But just how does a home improvement chain remain relevant without shoving advertisements down our throats?

Let's take a look at Lowes:

This week I shared on Twitter and Facebook a great article from Mashable. This article listed 15 brands that kick butt on Vine. I browsed through them and my favorite was Lowe's vines.

Lowes' uses Vine to show videos of cool home improvement tips and life hacks. The Business Insider said "the short videos strike a perfect balance between brand promotion and consumer usefulness".

Like Antony Young says in his book Brand Media Strategy context, relevance, and involvement have become important components in making communication more potent. Content is king, and consumers are who are in charge of what we want.

What I love about Lowe's vine videos is that they don't attempt to sell us products like some other companies instead they offer valuable content that we can put to use. With helpful life hacks they create a trustful relationship with the consumer.

But Lowe's doesn't only kick butt on Vine, surprisingly they get it right in social media aspects. I forget that I am looking at a huge home improvement company, when I look at their Pinterest account. Their 50 Project Under $50 board is shows budget friendly projects that in reality don't need you to come into their store but reinforce ideas of summer fun with grills and patios. Their Pinterest feels as if though you were following your friend's account and not a corporation's.

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Facebook also reads as a DIY site. If they do post up their products they don't shove it in our faces but rather only post money saving deals.

Seriously go check out Lowe;s social media accounts now! They are so great, definitely a company that is doing it right. So right that Tim Taylor would approve.