EDUCATION (GO GATORS!)
Master of Mass Communications
Specialization in Social Media
University of Florida
2012-2014
Graduate Certificate
Web Design and Online Communications
University of Florida
2013
Bachelor of Science in Journalism
Specialization in Photojournalism
Minor in Geography Specialized in the Amazon
2008-2010
Associate of Arts in Mass Communications
Miami Dade Honors College
2006-2008
SKILLS
Social MEdia Management
Copywriting
Web Management & Design
Project Management
Photography
Videography & Video Editing
Branding
SEO
Graphic Design
LANGUAGES (HELLO, HOLA, BONJOUR)
English - fluent
Spanish - Fluent
French - Intermediate
EXPERIENCE
University of Florida - Student Life Division - Career Connections Center
Assistant director of Marketing and Strategic Communications
December 2020 - PRESENT
gainesville, FL
Assist in the overall management and administrative direction of all aspects of marketing and communications within the Division of Student Life. Manage three part-time employees.
Develop and implement the Career Connections Center strategic communications plan to enhance the Center’s reputation and promote the missions and activities of the center to the students, public, alumni, donors, employers, recruiters, and the UF community.
Leverage compelling and unique communications tools to develop effective and impactful materials, serving as project manager and editor for a wide variety of print, digital materials, including fact sheets, newsletters, collateral materials, and web and social media content.
Manage the Career Connection Center’s social media strategy across its various social media platforms
Establish editorial calendars for the center’s official social media accounts, and update calendars on a regular basis, proactively identifying content ideas to pursue and story opportunities to promote.
Establish key metrics to gauge effectiveness of social media efforts, routinely monitor analytics, share reports, and use data to identify and recommend opportunities for enhanced engagement.
Manage the center’s web presence to ensure a comprehensive, strategic approach to website communications, including enhancing current content, creating compelling new content and coordinating content updates/maintenance using the WordPress platform.
Ensure continuity of web efforts and adhere to established policies, brand design standards and accessibility requirements.
Use Google Analytics to understand audience behavior on the web and identify opportunities for enhancement to support strategic initiatives and to enhance reputation and visibility of the center on national levels.
COLORADO STATE UNIVERSITY - Department of human development and family studies
communications specialist
MAY 2018 - December 2020
Fort Collins, Colorado
Played critical role as the primary source of both internal and external communication activities for the Department of Human Development and Family Studies (HDFS).
Evaluated and analyzed the diverse audiences relevant to the Department of Human Development and Family Studies, to develop a comprehensive strategic communications, marketing, and recruitment plan that utilizee both traditional (print) and new media (video, social media, web).
Updated plan on regular basis to ensure effective communication strategy.
Managed and create compelling stories through writing, photo, and video that highlight the work of students, alumni/friends, faculty and staff, and support the strategic priorities of the HDFS Department.
Managed the website and update webpages as needed, and served as gatekeeper for website permissions and training.
Served as editor-in-chief for the e-newsletter and any other external facing communications.Supported the department’s commitment to diversity, equity, and inclusion.
Primary point of contact for all internal constituents seeking communications support.
Acted as liaison to University Communications for reporters/media contacts.
Improved internal communication to ensure messages and delivery methods were effective and cohesive across HDFS thereby maintaining a consistent look, tone and feel for branding via social media, email newsletters, posters, displays etc.
Ensured all content and design reflects strategic priorities and brand standards of the University, College, and Department.
Represent HDFS communications in meetings with the College Director of Communication and other organizations as necessary and work closely with external and internal organizations for all media activity related to HDFS.
Managed all paid media advertisements and collaborated with University Communications on news releases.
National Park Service - Water Resources Division
Visual Information Specialist - Contractor
June 2015 - April 2017
Fort Collins, Colorado
Created and managed websites, including subject sites, organization sites, and internal sites for the NPS. Collaborated with scientists and park staff to understand and develop communication goals and needs. Managed and planned print collateral and digital publications. Managed social media for Water Resources Division. Used computer software and design software to create material for online and print usage. Monitored and processed data analytics of website visits and social media outreach to inform content strategy.
National Park Service - Everglades and Dry TOrtugas national Park
Public Affairs Specialist - contractor
December 2014 - january 2016
Homestead, Florida
Created digital content for Everglades and Dry Tortugas National Parks, including website content and social media. Re-wrote Plan Your Visit content for Dry Tortugas National Park and Everglades National Park. Recommended improvements for web content. Implemented Instagram strategy and doubled social media audience for both parks. Produced photography and videography for parks. Maintained photography filing.
WEBRIS
Project Management
OCTOBER 2015 - January 2016 - Contractor
miami, FLorida
Managed a team of bloggers, graphic designers, and web designers. Managed Spanish language marketing. Created graphics and videography to market the agency. Developed blog ideas and used AdWords to ensure SEO.
UNIVERSITY OF FLORIDA HEALTH
PHOTOJOURNALIST
may 2010 - february 2014
gainesville, florida
Co-managed fulfillment of photographic needs for UF Health, by planning and acquiring images for projects. Produced high-quality, appealing photos and multimedia packages that promoted UF Health through an established news bureau operation and a range of other print and electronic media. Acted as a professional photojournalist, multimedia producer, art director, and photo editor. Participated in process enhancement for the creative services team and UF Health Communications.
The gainesville sun
Photo Freelancer
August 2011 - February 2014
gainesville, florida
Captured images in authentic and ethical manners for news stories. Wrote copy, captions and headlines for accompanying images. Edited photography for print and web galleries. Scouted news stories, maintained photo archive and verified facts about stories. Maintained relationships with community members and organizations.