Social Media usage per Walmart, Target and Kmart

Today we will be looking at the use of social media in three discount superstores: Walmart, Target and Kmart. Social media is arguably one of the most important marketing channels for brands because it provides a unique opportunity to communications with customers.

Let’s take a look at how all these brands keep true to their messaging and imagery.

Walmart’s mission is their purpose: they save people money so they can live better. Walmart’s social media guidelines state that they engage with their customers and stakeholders beyond the walls of their stores.  Walmart guidelines include things like being polite and courteous, staying on topic, keeping it real, and knowing the rules.

Walmart has 34 million Facebook fans, Target has 22 million, and Kmart has 1.2 million

Throughout their social media outlets they are consistent with their messages and imagery. 

Easily identifiable all three companies keep their logo across all platforms. Walmart is great at keeping their valuable customers engaged with contests and ideas of money savers.  While Target and Kmart are great at advertising their products. All three companies are very visual across all platforms keeps with their themes. Their content is all up to date and this can be seen with their Halloween marketing.

The only company that was great at driving users to all their social media outlets was Kmart. I loved that on their Twitter background they have links to all their social media accounts. 

Hashtags are used across all three brands. Hashtags are used with current topics like #Halloween and #TrickorTreat. 

Check out these images to see how these companies handle their social media accounts